Introducing Tarka Lager
Tarka has specifically been designed for pubs and the on-trade across
the South West of England. It is a crisp and light pint perfect for every
with the whole Otter range it will be a completely natural product: just pure
Devon spring water, different types of hops, a variety of spring sown barley
malt and yeast.
Made in the hoppy Northern German Pilsner style, at
4.8% ABV Tarka is a cheeky
little pint that likes to duck and dive with the big boys.
The branding is young and vibrant, cheeky but serious. Drawing on the very best
brewing traditions and made with Devon spring water, it will be marketed as pure rather than premium and have an
immediate point of difference.
As the bubbles stream up the glass, you'll see Tarka diving down
through them. The strapline 'Dive In' leads the POS. The deep blue cobalt hue
of the pump clip hints at its rural Westcountry roots.
phrase 'to lager' comes from the German 'lagern' which means 'to store'. Tarka
is cold fermented for 2 weeks then transferred to lagering tanks for 4 weeks.
It is then chilled further for another week, filtered and kegged.
The spring water that is already tapped from the head springs of the River
Otter is perfect for a lager and conforms precisely with the Rheinheitsgebot or
German Purity Law. Tarka is actually purer than a cask ale.
The waste products, predominantly water, will be treated without chemicals in
the brewery's on-site willow bed effluent system as they are now.
Adrian Tierney-Jones, one of the UK's leading beer writers describes Tarka as:
"Beautiful to behold: pale gold and as clear as a mountain stream. A sprightly
carbonation engages the palate, which is enlivened by bitter lemon and herbal
notes. If a good lager is a canvas on which the colours of malt and hops are
spread evenly and pleasingly proportioned, then Tarka Lager is a masterpiece
that should hang on the wall of every pub."